Not effective for me. I understand the benefit of no sulfates and all natural ingredients which is why I bought this shampoo; However, the shampoo should still work. My hair is about 5 inches long and when I use the recommended amount of nickel sized mousse I can't produce enough mousse to cover all my hair. Even if I double the amount and then take more, it's still pretty hard to cover the hair. I don't usually skimp on a little shampoo, but this stuff doesn't come cheap. As for the smell. the reviews are overly sensational. I understand smell is a personal preference. but this stuff doesn't smell great. It smells pleasant, pleasant and slightly citrusy. But there is nothing to write home about.
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