The tool has helped us in solving our sales funnel challenges with ease! It helps me understand what my prospects are looking for across all dimensions of their journey within my solution offerings. I like that it allows you to drill down into specific information as well. There isn't much i dislike about this product at present - but if there was anything then maybe more training materials would be useful (although they have been helpful so far). We were having difficulty finding out who amongst our audience had engaged further along their buying cycle than others. This allowed us to identify which customers we could target next to drive up conversion rates.