The ability to create new pages easily with our own branding and templates. Also being able to add in text boxes for any information that you need, such as product descriptions or prices etc. It's easy enough to learn but if your not familiar it can be difficult at first to get used to how everything works. They have been very helpful when I've had questions along the way so far! If you're looking to build out an e-commerce website with features like adding items to cart, creating multiple pricing options etc then this platform will suit you well. We are building an online store where customers can browse through products and buy them using their phone/tablet without actually visiting us physically.