I like that we can pull in tons of different types of content from around the web (social media posts, news articles) into one place for easy reference later. There's not much else really because it does what it needs well - but if you're looking for something new or slightly out there this isn't going to be your tool. If you want an aggregator/information hub type service then check them out as they have some fantastic tools which are still fairly underused by many larger brands today. We use net base quid mainly when creating social campaigns so we know where people come from. It also makes pulling through lots of blogs etc very simple too.