I like that it's easy to set up,it doesn't require too many steps or codes for things such as social media automation etc.,It can work with multiple websites so if you have more than one website then go ahead! It could be better If there was an option of having different layouts depending which platform we're using (mobile vs laptop).
Also being able get paid notifications when someone comments/likes our posts would also help improve engagement levels by reducing time spent checking each platforms manually via web browser.