I really like that Ally's team has been so supportive of me as we've built our site, which was previously not very functional or modern looking! They were always available for questions/concerns during launch & early development stages - they are also great at keeping in touch after things have launched too (which can be hard!). The platform itself could use some more updates but overall it works well enough given its age. It would definitely benefit from having better analytics features than what you get out-of-the box. This makes tracking conversions / goals difficult without using third party tools such as Google Analytics etc.. If your business needs help growing traffic then this might just fit perfectly into your strategy. Their expertise helped us identify areas where improvements needed making before launching onto Shopify Plus support services. Our goal now will likely become increasing sales through optimizing SEO efforts rather than focusing solely on building brand awareness via social media marketing campaigns alone. As far.