The ease of use! I can quickly create new clients without having extensive knowledge about how this software works or even if it will work at all with my website (which has been great so far). Also really like being able do run quick searches within our database as well - super helpful when trying find someone in particular who may be out sick/on vacation one day but not another!! It's also nice knowing we are paying people directly through Paypal rather than waiting until they receive their paychecks which often takes forever due date gets pushed back because there aren't enough checks coming from direct deposit sources each month etc... Our business owner uses her phone number instead since she doesn’t have access via internet anymore while traveling frequently overseas now; however sometimes things get lost between those two methods making communication difficult during times where both parties need information fast such as right before an event happens requiring us to book somebody very last minute vs just letting them know beforehand what.