I had to see what was trending around the birthday cake flavor and I have to agree, it's pretty good. In case you're wondering, it's really the smell and initial bite that gives the best birthday cake effect, but otherwise a very nice vanilla flavor and the sprinkles really add to the cake illusion. So the cake is not a lie. I saw another review comparing the texture to Play-Doh and it's almost accurate, but I like it. If you've tried ThinkThin bars, they have the same dense, soft, yet firm, consistent texture. It doesn't have the weird aftertaste or slightly bitter taste of some protein bars - it really does taste the best (and with the fewest grams of sugar) of any brand I've tried. The bars are big enough and narrow enough that you really feel like you're getting more than a sad snack. I can have something like that for breakfast, then it will last until lunch. I liked them so much I bought them again, as did the maple donut flavor. In terms of pricing, they're obviously a bit high, so it would be nice if they made a larger and more affordable wholesale size. But if, like me, you watch your sugar grams, it's possible $2+ a bar can be bought for a slice of mock holiday cake.
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