The ability to see exactly where our website traffic comes in, how many people visited pages etc was invaluable when we were trying get more users through social media channels as well! We could not find any drawbacks at all with this software - if I had one thing negative about anything i'd say would be maybe having access to your own dashboard might have been nice but other than those minor issues there really wasn't much else wrong here. It just helped us so significantly understand what types/pages visitors liked most which allowed me to tailor my future posts according to them rather then guessing or going off gut instinct.