I like that it is easy for me as an end user, but also allows my team members who are not technical users or developers easily access this system so they can make changes when needed without having any coding knowledge! Not much at all really because we have been using Tidal since 2013 with no problems thus far!! If you want something simple yet very effective then definitely give them try. We use their software for our internal marketing campaigns where employees post content online in order to help drive traffic back into other parts of our website (ie- blog posts etc).