The platform provides great tools for marketers to build quality targeting and retargeting programs with ease. There is nothing about this product I dislike at this point. Pricing can be very expensive but it helps you have more control over your campaign than most traditional media buying options where you buy impressions which makes things unpredictable. Great tool if used properly! We built some pretty robust programs using kitter and we were able to target effectively both desktop / mobile and different device types like tablets, laptop computers etc. Very specific targeting options including devices such as tablet or laptops, browsers (including Android & iOS), operating systems, age range, gender, language preferences etc etc.