I love how easy it was for us (our sales & marketing teams) get our plans sorted out by customers needs/behaviors etc..
The dashboard provides lotsa helpful info so we could quickly understand what is working well with clients! Would like better mobile app but that's not bad either!! We got tons done in 2hrs which left time set aside specifically only about this project :) Easy, fast way for us to see what our customers want. I have never used anything like this before so it was easy to use even though i am not an expert in using these things! The only thing that would make me happy is if there were other options besides just the 3 or 4 we had selected at first but overall i think this helped us with getting feedback from customers quickly.