Ease of use - has templates that are very easy & straight forward in terms of writing emails with content relevant/specific enough so you don't have too much trouble sending them out without having someone else write it for your! Notifications when an email gets opened or clicked through from within our platform as well (we send about 3x per month). We're using this product mainly because we want something super intuitive which means no learning curve and little hassle once setup. They do offer premium support but I've yet found anything truly outstanding there either way just some minor quibbles heren'there such things being more responsive than expected etc.. But nothing big really worth mentioning other then their pricing model makes sense otherwise would be looking at another vendor who offers better customer service if needed anyway thanks dave hudson!!