This was an easy solution for our business needs as it allowed us greater control of who could see what information within each app from any country/region using GDPR rules! I wish they had some way that we were able create individual profiles with custom permissions which would be great but so far not available? There are other similar platforms out there - this just came along when needed quickly during Covid19 pandemic lockdown at work too where having multiple accounts can become confusing if you have lots going through them all easily confused by different names etc.. Also adding new applications (iMessage bots) has been straightforward now without much hassle compared before!!