I like that it is an online tool to help me price my products, as well as create promotional codes/coupons which can be used by customers once they go into store. It also allows you to track your results and make future changes if necessary, so no worries about forgetting something or not doing things properly! Not really any dislikes at this time, but I wish there was more of a way to see what competitors are pricing items similar to mine. The ability to compare prices with other merchants who sell the same product would be nice. Also, comparing prices between stores using the same item. This could be done better than manually entering each item's details.