As an innovator I like that we have access from anywhere with any device (mobile or desktop). Also it's easy for us as sales team members because all ideas are organized into folders so they can be accessed easily by anyone who needs them! You also don't need software specific knowledge when using this product which makes things easier sometimes since some products do require more technical experience than others but overall i find everything simple enough even if there was no prior training available online yet - just jump right ahead learning through trial&error :) nothing really bad about brightIdeas though other tools might offer better support/training options out-of box such as Google Docs etc., We were searching something free where everyone could work together without having their own email accounts set up specifically per user account eitheir office 365 outlook mail client OR GMAIL ETC AND THE BEST THING IS THAT IT'S FREE FOR ALL TEAM MEMBERS TO USE WHILE STILL H.