I love how easy it was for me as an employee with no IT experience, but little time or interest in getting into tech stuff - just like most other people! The UI/UX layout looks great too (I work at home so that's important). Honestly there isn't any thing i dislike about this software package yet since we have only been using them less than two weeks now; however if you're looking outwards towards things such has analytics tracking etc then they are not able offer those services which will be very disappointing should anything go wrong down-the line later after purchase / implementation stage? We needed something simple where our team could easily create campaigns without needing loads upon admin support from technical teams who didn’t understand what exactly their doing when creating ad groups & ads within Google Ads Manager tool itself.. The ease in which you can access tools & features from across multiple platforms makes it easy for us as an agency, we are able find what our client's need without having full time IT guys looking after them! We also use their API integration service - this has been brilliant too!! I would like there were more integrations with other products so that my clients don't have separate systems but all under one roof (eg Google Ads)Martechninja.