I like that it's easy to set up devices with no need for special equipment or expertise. It is also very flexible if you want to add new features later down the road. The user interface could be improved but this will come with time as more functionality gets added. My biggest issue so far has been getting my data out into other systems such as Salesforce. There are many different ways to do this which have become confusing over time. In addition, there seems to be an increasing number of plugins required to get some simple tasks done (such as sending push notifications). This makes it difficult to keep track of what works well and not work when adding additional functionality.