I like how it has all kinds of features to help us with our daily tasks as well as long-term goals such as building an omni channel strategy. It can be confusing at times when you first start using but once we get used to everything then its great! There are some things that could use improvement however nothing too major so far. We have been able to automate many processes within marketing operations which was not possible before. This allows me to spend more time focusing my efforts elsewhere instead of doing repetitive manual work. Also helps keep track of KPIs from different channels (such as social media).