The platform offers the ability to manage multiple campaigns in one place which makes it easier for us to track our performance. It also provides many useful reports that help us understand how we are performing compared to our competitors. Although there are many features included in this tool, I did not like the fact that some of them require you to sign up for an account first before using them. Some of the features are only available if your account is already created. So I think they should consider adding the services without requiring the user to create an account first or at least give users the option to use those features without creating an account first. We are solving the problem of integrating our customers with their existing customer base so that they can have better access to their products and services.