I make travel and commemorative bracelets and it is important that the cords are the right length. The line just didn't work for me. I was happy to find it and it's great. I also use my desk for everything else, so my hands are constantly rubbing against this gauge. It really held up. Not a single crease or particle that starts to peel off. It's made from a weird metallic vinyl material that can't be explained until you see and feel it. It's easy to find your way around if you put in a little more time than I have. I can't remember how it was packaged, but it wasn't flattened or flattened or anything. Definitely worth the money.