I have never used wheel rim cleaner on my car until I tried 2 different products last month. I've used a car wash and occasionally used the option to clean wheels, but this only works well when cleaning wheels. Whatever dirt/dirt is left and over time the wheels get dirtier and dirty from brake dust and dirt, the automatic car wash can't handle it. I didn't feel like spending a lot of time with a brush etc so I first tried a Meguiars product from my local auto parts store. Despite good reviews, it didn't change the look of my wheels at all. Then I ordered Sonax from Revain. At first I didn't realize anything was happening. I sprayed on the first wheel and the product turned out to be a fluorescent greenish color and that was it. I switched to the second wheel and saw the same thing. Then I looked back at the first wheel I sprayed and noticed that it had turned a reddish color and realized it was working. He even started removing years of crap from inside the wheel, but I think that will require special attention given the amount of crap that has been in there for a very long time. All in all it works fantastic, worth every penny. and simply for easy use without the time consuming cleaning of the wheels I highly recommend it and am very happy that my wheels look like new again.
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