This toothpaste seems to impress adults more than children. Adults expect good fluoride from the ACT brand to help maintain dental health. Kids don't care about fluoride, they care about taste and texture. None of our kids liked the taste or texture of this toothpaste, and they usually like the bubble gum flavor, including ACT mouthwash. The taste is very mild and gums are barely noticeable (yes, I tested it myself) and the toothpaste doesn't foam as much as other toothpastes like Crest Kids. It's almost like cleaning with scented water. We really wanted to like this product but it didn't suit our three kids. There are better options for children's toothpaste on the market, so don't be fooled by the ACT brand name or the bubble gum flavor.
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