I don't know why some reviewers are unhappy with the color - this bulb matched the other fluorescent bulb in our bathroom mirror light perfectly. The ratings for the same lamp in a different length (e.g. Bulbrite F20T4 30K https://www.amazon.com/Bulbrite-F20T4-30K-Fluorescent-3000-Kelvin/dp/B0030AWZB4) are significantly more positive. The color looks very typical for a "kitchen and bathroom" fluorescent lamp. In any case, this lamp size is hard to come by and there aren't many options.
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