I like that it is very easy for our Non Technical people who do not have much experience in email marketing or sending mass mailing outbound campaigns using tools such as Mailchimp etc.,to use this tool! The fact they are able get results quickly without having any technical knowledge makes me happy because we can now scale up quick when required but also be flexible if needed down at some point later!! We did try other programs before so had expectations from them which were met - however there was nothing specifically bad about their products/services just different ones suited us better than others (such has more features). They helped my business grow through effective communication via direct mailings & digital advertising across multiple channels over several years until i decided one day "okay enough" its time move forward into new things :).