The user interface is very easy, intuitively understandable for non-technical users like me (not IT professionals). It's also pretty good if you want your customers' data in different formats - CSV or JSON files are supported out of box! I would recommend this tool because we used bread crumb IO at work before migrating from our previous system which required more coding skills than just using web forms/API calls etc., but now everything can have been done by simple drag & drop features without writing any code!! We were solving problems related revenue optimization so that each product could easily track their own sales performance compared against other products within same category through scoring mechanism built into BI platform itself.