Review on Revamp Your Bedroom Routine with Sunrise Alarm Clock Wake Up Light - Perfect for Heavy Sleepers, featuring Sunrise Simulation, Sleep Aid, Dual Alarms, 7 Natural Sounds, 8 Colors, Snooze, USB Charger - Bedside Alarm Clock by Chad Black

I once had a similar watch. Instead of a smooth start and a smooth fade to light like I've had with previous watches, this one goes from completely dark to "fairly bright" in a split second, and then slowly gets even brighter. I'm happy with that, but would have liked a little more softness in the light at the start of the wake up cycle. I would also have preferred fewer options and easier customization of the features I need at any given time. Although I like it as it's much preferable to an audible alarm.