I like that it's easy to use, has many features for tracking leads from multiple sources (email lists/social media), all in one place! It also makes reporting much easier than other systems out there because of its ability have soooo MANY fields you can choose different types or categories with each lead record within your account!! Not only does this make management more efficient but when we send our reports they are very detailed as well which helps us track down any issues quicker if needed.- Reporting capabilities could be better - maybe add some sorta way where users don't need access rights just by being logged into their accounts? Also would love adding additional filters at times such as time range etc..