The ability for me as an agency owner/photographer I can create my own products, edit images that are already in their library or use stock photos from one place instead having them all scattered around multiple programs! It is very easy using this program but sometimes it will freeze while working which could be frustrating if not addressed quickly enough by support staff at CFAO (Creativeforce America Online). This was never really resolved so we ended up going elsewhere because there wasn't much they were able do about freezing issues when editing product information fields etc.. If price isn’t part issue then why would anyone choose something else? We have been saving time uploading thousands upon thousand's image files into different photo libraries across numerous applications such Adobe Lightroom CC & Photoshop CS6 - now everything has its home here!! I love how easy it is for my team members to learn and use the system. The system also has many features that help make life so much easier when working online. Sometimes there can be some issues with the interface, but they always get fixed quickly. We are able to easily update inventory items as well as add new ones without having to have someone in house constantly doing this. This gives us so much more time to focus on our clients!