My favorite feature is being able to reach out directly with alumnus who I have not been personally connected too, it makes finding new friends much easier! Also using this system can be somewhat confusing at first but you will learn how all of its features work quickly enough so no worries there! The platform has gotten better over time as they continue improving their service and products. It's hard to find anything wrong or dislike about the site; however, if I could make one suggestion/concern, perhaps adding more options when creating your page profile would help increase visibility (you should know what social networks are popular where you plan to post). As far as reaching potential students around my alma mater, not only did we gain great exposure from our peers/alumni but also gained followers on other sites such as Instagram which helped expand our fanbase even further.