It's easy to use, gives you all your insights in one place which makes it very convenient for me as I'm not always at my computer when doing research or trying to come up with new ideas for our clients products/services. Sometimes there are issues where some of the features don't work so well but that could be because they're still developing their platform. Try them out if you haven't already! They have helped us create better campaigns by giving us insight into what we should do differently next time around - something most companies won't tell you until after launch (and sometimes even then).