The ease in which it can be used by anyone with basic computer knowledge. It also has an excellent customer support team who are always willing to help you out whenever needed. I would like more customization options for my clients as they have different needs than what ideal stock control offers. If your looking into this product make sure its right for your business because there may not be enough features offered at first glance or maybe too many depending on how large/small your operation size is. We use ideal stock control so we know exactly where our inventory goes each day. This helps us keep track of all transactions made throughout the week allowing us to see trends from one store location to another.