It's a great tool. I have tried other logo maker apps before and they all lacked functionality. This one has the perfect balance between simplicity and power. It's fast and user friendly. Plus, it's mobile responsive so you can use it on any device. You don't need to worry about paying monthly subscription fees because the only way you can get charged is if you buy additional premium logos. For $50 per year, you get unlimited access to all of the logo designs. A one-time payment gives you full access to the library and free upgrades. They offer multiple types of layouts, shapes, colors, etc. You can even add text, images, gradients, shadows, reflections, backgrounds, etc. They are constantly adding new products to their collection. They recently added the Vector PSD format which is compatible with Adobe Photoshop CS6 and higher versions. The best thing is, the designers who make these templates are available for live consultation. They respond to messages within 24 hours.