Review on Northpage by Ray Gist

I like that it's simple, easy-to use software for our team of webmasters and SEOs across multiple departments at my work! It is very helpful in tracking results so we can plan future campaigns more effectively. There are some features which could be improved but overall this product has been great with us thus far and continues to provide excellent customer service through its support staff whenever needed. We have used other products from similar companies previously (such as Market Motive) however they were not nearly as user friendly or intuitively designed when compared to what we've found with NPSP. The benefits include being able to track keywords/key phrases over time allowing us to adjust where necessary without having to rely heavily on Google Analytics data alone. I like how easy it is for us to manage all of our advertising spend across online, mobile, social media and more with one platform! The ability for us as advertisers to see exactly what ads are performing well or not so well is very helpful in determining future campaigns that will be successful. We still need some improvements but overall we love this product. It's been great helping us track results from past ad buys and help decide which ones were good vs bad.