I like that it works really well with SEO, so many of my clients are using this tool to get more traffic from organic search results! It's also very easy to use for new users as they can create campaigns quickly without needing training or any experience in marketing automation tools before creating their first one. The only downside at the moment is that I haven't found an integration into email yet - perhaps because there isn't much demand for it (yet). So far we're pleased with how many conversions we've got through our landing pages. We were able to set up simple A/B tests which have been great for improving our conversion rate.
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