It's simple but effective! Farmer can do everything he needs in one place without having to go through an account manager or another person that cannot be trusted by themself (no offense meant). I don't really like how you have to pay monthly instead if paying yearly as stated above because they could just charge us at least once every year so we would not need this extra fee each month. That has always been my biggest gripe about farmersweb-they never had any problems charging me when i was actually due payment until now where there are issues keeping up with all our accounts since some people from other companies left which made things worse than before. So far its good though still learning what works best. We used only part 1 till recently-it wasn'y bad but after adding parts 2 & 3 last week there were new features added such as "farm sales" making tracking even easier!!