I like that it is customizable, easy to use, has great features, not too expensive. It can be difficult for new users to navigate through all of the different options available in the platform. If you are looking for an online survey tool with lots of customization options this might not work well for your business as there really isn't much room for error when creating surveys or questions. We have been using worthix for about 2 years now and we love how flexible they make our surveys. They also provide us with very detailed analytics which helps us improve customer satisfaction.