The best thing about this software are its customization options. You can create anything you want! We have created several games using it but our primary use case was to improve employee recruitment at work. Before we started getting good results our CTO had been struggling with solving problems like "how do I solve my employees' travel hassle" or "How am i going to find out who wants to join". With untapp he found the right solution and now his team spends more time helping people than being stressed by office politics.