The tool is very easy to use, it has an intuitive interface that makes it simple for any user to navigate through its features. It offers various tools such as keyword research, content analysis, etc. I would like if there was more room available to add additional information about my keywords data so that I can easily share them with other colleagues or clients who are interested in learning how they performed when compared to their competitors. Also, it could be useful to see some examples of what you will get from this platform. This helps me understand better what kind of results I should expect. When comparing different platforms, we need to consider many factors including price range, ease of implementation, amount of space offered within the dashboard, support provided, etc. We have been able to identify our target audience and improve the quality of our website's SEO.