This "flannel shirt"--though half the price of flannel shirts at reputable sites--will last less than 20% as long. One wash, and any characteristic of flannel goes away, and you're left with a stiff, broadcloth shirt that's too small. I bought two and washed them in cold and hung them to dry then cold-air fluffed them. That was gentle treatment. But these are not true flannel. They're faux flannel. Buyer beware, beware, beware. Some big companies know we want something for nothing, and the big companies capitalize on this innocent desire. Best Buy.