I like that it's quick! You can easily send out emails in minutes rather then hours or days of writing them by hand. The interface is also really intuitive which makes for easy use even if you don't know how things work well together yet (which we had no issues with). It would be great if there were more templates available so people could get started right away without having to do all this customization yourself first - but otherwise everything has been very helpful thus far. We've used phrasees to create several different types of newsletters/emails over time ranging from product updates to event reminders as part of our marketing efforts.
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