The ability to create custom, one-off campaigns for specific clients as well as our regular production schedule. I have been able to use Ant in many ways from simple content creation such as infographics or videos, to full blown campaigns with multiple pages/funnels that help solve my client’s problems. In some cases, it is helpful to work closely with their team when creating these projects and then managing them through launch and beyond. I dislike how hard it was to find someone who could teach me about this platform; many people are newbies themselves. However, once we got started, things went very smoothly! Using Ant has allowed us to reach out to potential leads more effectively than before.