- it's very user friendly.- It has great customer service support team with excellent knowledge about this software.- Easy integration process.- Very detailed reports available including but not limited to number of views/clicks etc., which provide valuable insights into how well content performs in terms of reaching target audience through various channels i.e website & social media platforms.
I liked most that this application can be used from PC or mobile device as per requirement without any difficulty. Nothing much to dislike at all so far, however would like more customization options where we could have custom fields added that will help us generate relevant metrics using our own dataset instead of getting data directly from Google Analytics. We are solving following issues:-.