I was very nervous about buying another brand - I've always used an Apple display for my graphic design work for the past 15 years, but this time I just didn't want to spend that much money. A photographer friend of mine recommended this monitor to me and I read a lot of positive reviews online. This monitor has exceeded my expectations and I really can't tell my Apple display from this one, at least in what I do. I highly recommend it for graphic designers.
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