It is user friendly, easy to use for those who do not have technical skills like me (I am computer illiterate). I can easily add data from Excel or Google Docs without having any problems at all! There are some minor bugs that need fixing but nothing major here as well - it's good enough so far :) Try out this software before purchasing otherwise you might regret later when your business needs more advanced features such as customizing colors etc.. We used MyHeatMap primarily during our marketing campaigns where we needed real-time feedback of how users interact with different elements of an ad campaign/page layout /etc. The best thing about using this tool was its ease of usage which allowed us to get quick results within minutes instead of hours if done manually by myself. Also saved time since there were no additional costs associated compared to other similar tools available online. This saves money too because once you start getting traffic then what else matters? All this makes up for one big.