Review on Spoonshot by Reed Nuttbrock

The website provides great insights into consumer tastes for both existing products as well ass new product development opportunities within specific market segments (eg Millennials). It also offers an insight in terms of which ingredients are trending at this moment eithout having access tio any internal testing or production capabilities! We have not found anything we dislike yet but would be happy if they could improve upon their backend reporting functionality - currently it's very basic with just one type/branding option available when creating reports from our BI tool such is Tableau etc.. I guess there will always need improvement regarding what can do better given limited resources / budget constraints? Our goal was simple; understand how consumers react towards certain flavours across multiple categories. By looking closely through sposhots' visualisation tools i think you get all these answers without actually running tests yourself!!