The ability for users of different skill levels can use this software without any training or support from their side (which makes it even more useful).
It's easy enough that anyone in my office could figure out how things work while I'm busy doing other stuff! Some features are not intuitive at first glance but they're actually pretty straightforward once you get them down - like adding images for your form fields/questions. For our business we've been able solve all kinds of problems related to user retention by creating fun ways for people who sign up through us to interact directly back into one another via social media sharing tools built right within wourse itself.