The ability to view prospect profiles, their stage in the buying cycle, as well as other useful data points.
I wish there was more visibility into how my team's pipeline of opportunities were performing compared to our industry peers within the same territory/region. Great platform! We are using it to better understand which leads we should prioritize over others with similar characteristics (stage of funnel). It has also helped us create personas around each lead type so we can make sure we're addressing needs across different levels of buyer engagement.