I like that we can track our campaigns from start till end with great accuracy because it is very easy for us as an advertiser or publisher since everything are clearly defined and you know exactly what's going on at any given time. We also have access to reports which helps us understand where improvements need to be made if there were errors during the campaign period. The only thing i dislike about this platform was when they launched their new version (since 2016) i think it took them too long to implement some features but now things seems more stable compared to old versions. It really help me manage my ads better by knowing how much each ad costs and then optimize accordingly. I like that we are able to create our own campaigns without having someone else tell us what is best for my business! It's easy to use as well!! There really isn't anything i don't like about this system. If you have questions feel free to contact me anytime. We can talk over any issues or concerns you may have regarding your account with us at no cost to you. Just ask. The biggest thing was how much easier it made getting started compared to using another platform.