I liked that it was easy enought with little training needed but also had lotsa options available so you could pick what works best! It's super helpful when trying new things or just getting started in business because there are many different ways this software helps your grow as well!! There were some features we did not like at first such as having too much text be able t read etc., however they have been improving over time.
You really do need someone who knows how everything functions inside though - otherwise you may get stuck without support if something happens down below haha :). Keeping up track of our social media efforts by taking out ads through Facebook Ads Manager which gives us great insight about each post and campaign including cost per click bid amount vs impressions received. This has helped my team immensely throughout marketing campaigns where data analytics would normally take hours upon weeks due to manual processes involved within Excel sheets / Google Sheets spreadsheets.